The new service, called ntlworld, will go live for PC users on 17 April. An Internet service via an ordinary television is due to follow shortly after.
Ntlworld will be available nationwide, although consumers must change to ntl as their preferred telecoms provider. Pre-registration for the service began at 9am on Tuesday.
Full story to follow.
Now read the news comment about the price wars at AnchorDesk UK with Tony Westbrook.