In Vonage Chairman Jeff Citron's worldview, the company may well be profitable in two years because- let me get this straight- the company will be able to pare down some of its outrageous marketing expenses.
Why is this, Jeff?
"You can walk into any room, do the 'Woo-Hoo' song and people know it's Vonage," Citron said during a keynote at Fall VON 2006 in Boston yesterday.
To elaborate, the vision being espoused here is one in which Vonage scales up to many millions of subscribers, who will choose Vonage because they will reflexively think, "oh, I know them..they're the woo-hoo guys."
This thinking is something you would expect Citron to espouse. For in Jeff's world, there's no Skype, no Yahoo! Messenger with Voice, no other Internet phone service that can undermine Vonage- because, you see, the companies I mentioned aren't real phone services.
And I suppose the fact that meaningful net neutrality will not pass as long as the reflexively pro-business party now in power controls either House of the U.S. Congress- nor will be signed into law by a pro-business President who reflexively hates most economic regulation.
No, because, well, "Woo-Hoo." We all know and love this song, so we'll all hop on the Vonage train, right?