Cisco on Tuesday announced that it plans to buy Burlingame, Calif.-based July Systems. Financial terms were not disclosed.
July Services makes a location services platform for use in large indoor spaces, like malls and airports. Its cloud-based subscription offering comes with data-driven behavioral insights, contextual rules engine and APIs.
The startup has partnered with Cisco for several years, an OEM for Cisco Connected Mobile Experience and a service provider to Cisco's Meraki customers.
In a blog post, Cisco VP Rob Salvagno said the acquisition supports the company's "journey to intent-based networking -- a fundamentally new way of building and managing networks for the digital era."
July Systems will integrate with Cisco's Enterprise Networking Group, bolstering its indoor location services for industries including healthcare, government, logistics, manufacturing, sports arenas, hotels, education and retail.
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