The student, though, chose to slide the dagger in deeper by suggesting they'd heard the $1,000 iPhone X cost a mere $370 to make.
Williams mounted a large charger and replied: "The stories that come out about the cost of our products [have been] the bane of my existence from the beginning of time, including our early days. Analysts don't really understand the cost of what we do and how much care we put into making our products."
Apple has always sold a certain cachet. Built into that image is a considerable profit margin. There comes a point though -- and I think we've arrived -- when more and more people don't feel the cachet is worth the price.
They don't feel the product looks sufficiently different or performs astoundingly different maneuvers to justify taking out a loan to buy them.