Google is set to introduce a new feature for Gmail users in the coming week that sorts emails based on how important they are to the reader, called "Priority Inbox".
Priority Inbox is based on an overhaul of the existing Gmail filter that will sort mail into two new categories marked "important and unread" and "everything else".
Users can still star messages and conversations they intend to come back to later.
Doug Aberdeen, software engineer with Google, said in a blog post today that Priority Inbox is a new way to manage the information overload.
"It's time consuming to figure out what needs to be read and what needs a reply. Today, we're happy to introduce Priority Inbox — an experimental new way of taking on information overload in Gmail," Aberdeen said in the post.
Priority Inbox has the ability to "learn" over time — prioritising emails based on what a user reads, replies to and deletes.
Users can also mark messages and conversations as more or less important if the Gmail filter gets it wrong.
"What's important to me first thing Monday morning is going to be different to Friday night," he said, adding that people needed to be able to set account profiles and time profiles, making their inbox tuneable and trustable.