PlayFab's tools are meant for development of cloud-connected games, and Microsoft is looking to leverage "work we've done on Microsoft Azure to provide a world-class cloud platform for the gaming industry" as a result, blogged Kareem Choudhry, corporate vice president of gaming at Microsoft.
In today's blog post, Choudhry played up the synergies between Azure and gaming, calling the PlayFab platform "a natural complement to Azure for gaming."
PlayFab currently serves more than 700 million gamers and is used as the back end for more than 1,200 games. Its customers include Disney, Rovio, and Atari, Microsoft officials said.
Seattle-based PlayFab was founded four years ago. One of PlayFab's advisors is Hadi Partovi, who formerly was Microsoft's group program manager for Internet Explorer. Partovi also cofounded Tellme Networks, which Microsoft later acquired, and ran the MSN portal.