TV retailer Hisense unveiled its 2023 TV lineup during its press conference at CES today, highlighting new technology in the panels.
The largest reveal, the 85-inch ULED X smart TV, will see an upgrade in backlight control. With 2500 nits peak brightness across 5,000 local dimming zones, the new Hi-View Engine X chipset will control over 20,000 Mini LED lights to bring an enhanced picture to the screen. It's the only model so far available with these major upgrades.
"Our engineers were tasked with making the best LED TV available, and they delivered with ULED X," says David Gold, President of Hisense USA. "But at Hisense, we're not just about innovating, we're about making technology widely available. UX ensures big technology isn't just a claim - it's a reality for consumers."
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In addition to being known for being a high-quality, affordable option, the new ULED X will offer 16-bit light control technology via an algorithm so viewers will enjoy their TV with more precision and smoother dimming and color effects. The ULED X will also see a 30% increase in the viewing angle for larger spaces, alongside Wi-Fi6e, Dolby Vision, Dolby Atmos, Freesync Premium Pro, and more.
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The other models announced were the U6K, U7K, and U8K, upgraded Mini LED models to its signature U line of TVs. The U8 and U7 will also feature the Wi-Fi 6e technology, Dolby Vision, Dolby Atmos, Freesync Premium Pro, and more.
While there's no word on the price, shoppers can expect this to hit stores later this year. Hisense also declined to announce which panel sizes will be available. So far, the only size announced has been an 85-inch TV -- which was for the ULED X -- but if its history says anything, expect the sizes for the U line that was annouced to range from 42- to 85-inches.
The Hisense announcement comes in addition to TV lineups announced by LG and Roku earlier this week. As a part of CES, you can expect more models from major companies to drop later this week. And, if you've missed out on Day 1 coverage, you can find it here.