Samsung's overriding goal for the Flip was to make a straightforward and accessible collaboration screen without too much complexity in either the functionality or the user experience. Given this, and the competitive pricing, its main target market is probably small/medium-sized businesses and enterprise departments, with typical use cases in product development, marketing and IT teams. More expensive collaboration products offer more full-featured operating systems, integrated cameras, pressure-sensitive inking and more, but Samsung could well find a niche, for the moment, with the Flip. But this a fast-developing market, and we look forward to examining forthcoming products like Microsoft's Collaboration Displays and Surface Hub 2.
For more see: Samsung Flip review: A well-priced collaboration display with a twist
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