You know you have a book inside you.
Or a play, a movie, or even a series of witty limericks about the Mueller investigation.
You might, though, be shy about letting anyone see your work.
What if they hate it? What if they really hate it? Living with embarrassment is one of this world's most difficult challenges.
Next, you, throw yourself down on your bed and torture yourself about how awful it is. So you put it away in a nice box and go back your dreary job.
But you don't give up, even as the snow falls and your apartment freezes over like an average Congressperson's heart.
You go back to creating, you print some more and then, well, you put it all back in the box.
Then comes the magic. You have to make sure you have a large, clumsy dog who manages to cause your great work to float out the box and out of your apartment all the way down the street.
There, random people will pick up the pages of your work and discover your talent. No, none of them is an online troll. Those people never go out.
As the random people begin to see your talent, you begin to realize they like it, they really like it.
And that feeling is one of the best of all.
The whole ad is beautifully put together. You root for the animated creator. She's your ideal self, after all.
The message "Share Your Gifts" does have a tinge of Facebook about it, but one imagines she isn't creating fake election propaganda.
Apple hasn't always been so uplifting and original with its Holiday ads. Last year's effort was a tawdry affair, as two strangers met, shared two AirPods and danced away down the street. Yes, your average Friday night in San Jose.
Perhaps the most glorious effort came in 2013, with the tale of a teen, apparently absorbed in himself and his phone, who creates a wonderful surprise for his family.
Also: Cyber Monday 2018 Deals CNET
You know now what you must do. Sit, create and become known and loved.
Is there any other way to be happy these days?
Previous and related coverage:
Apple was widely applauded for becoming the first American company to break the trillion dollar barrier. However, its value has slumped to $839bn for a variety of reasons, though other technology stocks have also suffered in a stock market reversal.
The zero-day vulnerabilities were accidentally uncovered while researchers were looking for ways to break into Dropbox.
Readers respond to Apple's five reasons why an iPad Pro can be your next computer.
The iPhone manufacturer may include layoffs in next year's restructuring efforts.
Ahead of the holidays, Apple makes its case for the iPad Pro to be your next computer, even though it's not one.