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My picks and pans from Apple's iPhone 13 event: To buy or not to buy?

This is proving to be a very expensive year. David takes a look at the latest Apple product announcements and shows you what he's going to purchase, and what he's leaving on the Apple Store table.
Written by David Gewirtz, Senior Contributing Editor

If you have an iPhone 12, there's not much of a case to be made for upgrading. 

CNET Screenshot

The September Apple event has finally come and gone. With the theme of California Streaming, you would have thought there was going to be more to the promotion of Apple's streaming channel, but Tim & Co. simply gave a run-down of shows coming up this season. There wasn't even a new Apple TV streaming console.

But there were other announcements, including two iPads, a new Apple Watch, and four new iPhones. And yes, they're being called iPhone 13, so here's hoping they're lucky for us all.

Since my articles about what gear I'm getting (or not getting) seem to be rather popular here on ZDNet, I thought I'd run down the product announcements and let you know which products justify pulling out the Apple Card to increase my debt load yet again. 

The Apple Card, with its zero percent interest, makes it easy to get new gear in when needed and pay it off over time without penalty.

Quick recap

Because most of our Apple gear is almost a decade old and is nearing obsolescence, this year has been a big upgrade year for our small business across almost all Apple product lines.

Also: New iPads: What we want vs. what we need vs. what we ordered

In April, we picked up a late 2020 basic iPad (more on that below), and ordered my wife's long-awaited 12.9 inch iPad Pro. Once she got hers, I decided I wanted the smaller 11-inch iPad Pro for my creative work.

Also: Migrating to M1 Macs: How I'm upgrading my small fleet of older Apple desktops and laptops

Then, starting in June, we bought our first M1 machine, a MacBook Air, followed by a sweeping upgrade of all but two of our small fleet of very long-in-the-tooth Macs.

Also: Migrating from Intel iMac to M1 MacBook Air: My five-day journey

Picks and pans

And that brings us to Apple's September event. Let's run down the line. For each device, I'll share quick impressions, and whether its technological distinctiveness is going to be assimilated here into the collective.


This one hurts. I just bought a base 8th Generation iPad in April for use in the studio. It's partnering with another base iPad I bought back in 2018. I use these base iPads only in the workshop and studio.

Because they're used around dangerous machines, on a concrete floor, and around noxious chemicals, I don't want to use expensive iPads in that environment. But I use them extensively, as teleprompters, video monitors, note pads, and readers for project plans.

I use the iPad I bought in April as a monitor for my iPhone SE. Basically, I was annoyed because I had recorded a bunch of videos while out of frame. After do-over after do-over, I finally decided to invest in a video transmitter that took the iPhone output and sent it to the iPad -- where I could see when I was in and out of frame.

I did this because the spare iPhone SE I use as a camera has a 12MP camera, and the front-facing camera on the 8th Generation iPad is a mere 1.2MP. It's not good enough for the video I produce for work.

But... the new 9th Generation iPad has a 12 megapixel front-facing camera. That means I can use the iPad as both camera and monitor, reducing the complexity of my overall setup considerably.

Decision: I'm going to sell my April iPad for whatever I can get, and buy this new one. We might even get a second one for my wife, since she also does video stand-ups. I don't regret my purchase in April because I had projects that needed to be done. But still, it hurts a bit.

Also: Best place to sell or trade your old tech

Jason Perlow will talk about this more, but the iPad mini is almost good enough. Sure, the iPad mini with Pencil support is a nice note-taking device, but there's a 5G version. How hard would it have been to throw a phone app on the thing and turn it into a phone?

Jason Perlow: Why the iPad Mini 6 is Apple's most exciting new product in years

Decision: Starting at $499, it's too little (see what I did there?), too late. And a little too expensive. Not getting one.


I wear my Apple Watch Series 4 'round the clock, 24/7. I take it off for about half an hour while watching videos or TV to let it charge, but otherwise, it's with me all the time.

Back in 2019 (right after the Series 5 came out), I bought a Series 4 and saved myself a few hundred bucks. Since then, there have been no compelling new features on the Watch. Sure, the face is a bit bigger. And sure, the display is always on (a feature I loathe). And yes, you can get it in different colors and it's a bit more curvy. But, really, I don't care.

Decision: If the Series 7 could monitor blood pressure, I would have bought it in a heartbeat. But there's really no tangible advantage to the Series 7 over my Series 4. I'm skipping it.

What about you? What are your picks and pans from this event? What devices are you going to buy, or are you sticking with old gear? Let us know in the comments below.

First look: iPhone 13 Apple event [in pictures]

You can follow my day-to-day project updates on social media. Be sure to follow me on Twitter at @DavidGewirtz, on Facebook at Facebook.com/DavidGewirtz, on Instagram at Instagram.com/DavidGewirtz, and on YouTube at YouTube.com/DavidGewirtzTV.

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