SAP is launching a bevy of cloud services for its HANA platform with an aim of being a native data hub for its applications as well as others.
In a nutshell, SAP sees HANA and applications such as S4/HANA and C4/HANA as a way to provide one source of the truth, manage data and ultimately tie together enterprise applications and clouds.
"This is a directional change around data management and the evolution of HANA as well as SAP cloud services," said Irfan Khan, SAP President of Platform. "HANA becomes an access point to virtualized data."
SAP is aiming to provide one environment that can manage data on-premises as well as in the cloud. Think of SAP as a way to bridge the data lake and data warehouse. There's also another play at hand: SAP CEO Bill McDermott talked about melding operational and experience data into one intelligent enterprise. Think of the HANA Cloud Services as the back end to SAP's front-end vision.
From there, SAP is looking to become an analytics engine to discover trends and make predictions. This forecasting can enable business and financial planning and ultimately extend into artificial intelligence and machine learning.
If this SAP strategy sounds familiar that's because other enterprise vendors also want to be at the center of your data universe. Salesforce last year highlighted its Customer 360 that starts with sales and service clouds and uses Mulesoft to integrate other applications. AWS, Microsoft Azure and Google Cloud Platform all have databases and strategies to put their services at the center of your data world. Incidentally, SAP is partners with all of those cloud providers in some form. Snowflake also has traction as a cloud data warehouse. Toss in Oracle, which comes from a traditional database view, and all the data management players (Infomatica, Teradata and Cloudera just to name a few across the spectrum) and you conclude that SAP's strategy isn't exactly unique.
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Here's how SAP HANA Cloud Services would fit into an enterprise.
Key components in SAP's cloud data services strategy include:
To Khan, SAP's HANA strategy and pivot to more data management is a building block for its plan to meld operational and experience data via its acquisition of Qualtrics.
SAP's challenge will revolve around competing with a bevy of partners and rivals. After all, every enterprise vendor wants to be the center of your business data universe. The real questions is whether enterprise customers want one throat to choke for their corporate data and the platform that manages it.