Western Digital unveils 12TB 'Purple' hard drives for AI-powered video surveillance

This drive is built for heavy workloads and support up to twice as many AI channels as the competition.

This microSD card crams 400GB of storage into your smartphone Western Digital just showed off “the world's highest-capacity” microSD card. The SanDisk Ultra microSDXC UHS-I crams 400GB of storage into your smartphone. It’s the highest-capacity microSD card for use in mobile devices. It can hold 40 hours of Full HD video and can transfer data at up to 100MBps. At that speed, you can move 1,200 3.5MB photos per minute over USB 3.0. The card is being aimed at Android smartphone and tablet users. It comes with a 10-year warranty and a US retail price of $249.99. Western Digital says its production processes allowed for more bits per die. Only two years ago, Western Digital's biggest microSD card stood at 200GB for $399. When the microSD card format first launched in 2004, it had 128MB of capacity.

Video: This microSD card crams 400GB of storage into your smartphone

Western Digital expands its surveillance hard drive portfolio with new 10TB and 12TB drives that are purpose-built for the emerging DVR and NVR systems that feature Artificial Intelligence (AI) capabilities.

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Hard drives built specifically for video surveillance systems are not new, and are engineered for high-temperatures, 24/7 running, and reliability.

The Western Digital Purple range is no exception, built for workloads of 360TB/year, and support for 64 cameras. The drive has a MTBF rating of 1.5 million hours ( here's a piece to help you make sense of MTBF), and a non-recoverable read errors per bits read rating of less than 1 in 1015 (which means that one bit read in every 1,000,000,000,000,000 bits read might be problematic, which might not seem like a lot, but it's an order or magnitude better than consumer hard drives).

The drive also enjoys low power consumption, consuming no more than 6.6W in use, and a minuscule 0.6W at standby.

But what's really new about these drives is their support for DVR and NVR systems that feature AI capabilities. The Western Digital Purple 10TB and 12TB capacities hard drives both feature exclusive AllFrame AI technology designed specifically for AI-enabled systems, and support up to twice as many AI channels (16 AI channels/32 AI streams) than the competition. This allows surveillance systems to utilize real-time edge analytics to better detect objects and reduce false triggers, and filter out objects such as animals, leaves, and even light that can cause false alarms.

AI-enabled systems can also be used to highlight potential threats.

Read also: Western Digital 400GB memory card (CNET)

"Network video recording systems are getting smart," said Brendan Collins, vice president product marketing, devices business unit, Western Digital. "AI-enabled NVRs are being architected for new GPUs and CPUs to improve overall deep-learning capability and to speed algorithms related to object recognition and facial recognition. NVRs with deep learning require greater storage capacity and more sophisticated processing, versus individual cameras, to perform more advanced analytics, such as location of an individual face image from weeks or months of stored video, or creation of traffic heat maps from hours of retail surveillance video."

The 10TB Western Digital Purple is priced at $399, with the 12TB version coming in at $479, and both come with a limited 3-year warranty.

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