Technology that changed us: The 2010s, from Amazon Echo to Pokémon Go

In this 50-year retrospective, we're not just looking at technology year by year, we're looking at technologies that had an impact on us, paved the way for the future, and changed us, in ways good and bad. (Previously: The 2000s)
Written by David Gewirtz, Senior Contributing Editor

Apple co-founder Steve Jobs at Apple's iPad Event.

(Image: matt buchanan on Flickr/Creative Commons Attribution 2.0 Generic license)

In this 50-year retrospective, we're looking at technologies that had an impact on the world, paved the way for the future, and changed us, in ways good and bad.

Previously, we explored the 2000s. Now we continue our time travels in the 2010s.

2010: iPad

The idea of a handheld, gesture-based tablet computer had been around for years. I bought a Tablet PC way back in 2002. It was unreliable, bulky, and very expensive. It wasn't until Apple, a company normally associated with high-ticket items, introduced the iPad that the consumer tablet market took off.

Read also: Apple iPad (2018) review: The best gets even better

The original iPad came to market at an affordable $499 base price. It was simple, understandable, reliable (mine still works today), and -- for the time -- fast and responsive. Although the tablet market has mostly been consumed by larger form-factor phones and attacked by the no-setup-required Chromebooks, it's clear that the iPad and tablet computing helped break the dominance of the desktop PC, particularly among consumers.

Runners up: Instagram founded, OpenStack, and iPhone 4.


The first Chromebook Samsung Series 5.

(Image: slgckgc on Flickr/Attribution 2.0 Generic CC BY 2.0)

2011: Chromebook

In giving the nod to Chromebook, I had to consider two trends for 2011: IoT and smart homes, and the breaking of the Microsoft and Windows hegemony. 2011 marked the release of the first Nest Thermostat, which I absolutely love, along with all my other smart home devices. Smart homes are growing as a trend, but they're not yet transformative.

CNET: Pixelbook Chromebook is Google's latest Chromebook

On the other hand, Microsoft and Windows had a stranglehold on computing for more than two decades. The rise of the smartphone changed all that, but so did the Chromebook. Initially considered little more than an amusement because all it ran was the Chrome browser, the Chromebook has taken education by storm. Because of the growth of the cloud, the Chromebook is demonstrating that, really, you can do almost anything you need to do with a powerful browser and no native apps.

Runner up: Nest Learning Thermostat.

2012: Raspberry Pi

Ever since humanity discovered how to make tools, there have been makers. But the ability to add advanced computing power to projects was limited by the cost of entry. The Raspberry Pi changed all that. Here was a $25 device that could run Linux and be at the heart of a vast array of projects.

Read also: 12 of the most awesome Raspberry Pi accessories

Since then, the Raspberry Pi has sparked a legion of clones, along with its own models, increasing in power up to the $35 Raspberry Pi 3+ and down in power and cost to the $5 Raspberry Pi Zero.

Runners up: Raspian Linux, Google Play, Google Drive, iPhone 5, and Windows 8 (mostly for giving Microsoft nightmares).


The PlayStation 4 (PS4) gaming console made by Sony.

(Image: Wikimedia Commons/Public domain)

2013: PlayStation 4 and Xbox One

It's hard to believe it's been five years since the latest console generation was introduced. That said, games for the Xbox One and the PS4 have eclipsed those of previous generations, providing what has become almost a new golden age of video games.

CNET: Sony has sold more than 70 million PlayStation 4 consoles

This is also the first game generation to fully embrace 4K TVs and, in the more advanced models, better HDR image quality. Nintendo, which earlier made a big splash with the Wii, would skip most of this generation with the subsequent failure of the Wii U. Nintendo stays off the field until 2017, when it launched the Switch.

Runners up: Intel Haswell CPUs and Slack.

2014: Satya Nadella and Windows 10

By late 2013, Microsoft was rapidly becoming a has-been in the minds of many users and analysts. Windows 8 was a total failure. Microsoft was late to the smartphone party and Windows Phone was a dismal failure. The acquisition of Nokia was insanely expensive and ultimately fruitless. Microsoft had lost all its luster.

CNET: Microsoft's Satya Nadella to iPad users: 'Get a real computer'

But then came two events: Satya Nadella took over Microsoft from Steve Ballmer on February 4, 2014, and Windows 10 was announced on September 30, 2014. Prior to Nadella, Microsoft only had two leaders, Bill Gates from 1975 to 1999 and Steve Ballmer from 2000 to 2014. The computer industry of 2014 was a very, very different beast from that of 2000, and Ballmer seemed mired in old school thinking.

Since then, Microsoft has been firing on all cylinders. It has opened up with apps on competing devices. It has launched its own line of competitive computers. It has planted its flag in the cloud space with the hugely successful Office 365 and Azure offerings. It has even embraced Linux alongside of Windows. And, finally, Windows 10 is a clear success.


The original Echo.

(Image: CNET/CBS Interactive)

2015: Amazon Echo and the Alexa ecosystem

When I first looked at the Echo, it seemed kind of useless, but interesting. Since then, I've incorporated six Alexa devices into my life.

Read also: Amazon won't say if it hands your Echo data to the government

It's important to understand that Alexa is what Siri should have been. Alexa is smart, fast, personable -- and has a huge library of apps, called Skills. Amazon has been smart, allowing other vendors to license and embed the Alexa technology in their products.

As a result, the voice-based personal assistant, which is also the core of a home-based IoT hub, is now a practical aspect of everyday life.

Runners up: Apple Watch, Surface Book, and Kubernetes.

2016: Pokémon Go

So, that happened. You may have heard Microsoft talking about the HoloLens. You may have seen Apple's keynote, where they talked about the potential for AR (augmented reality). But for millions of people, AR is already here... in the form of a ridiculous computer game/experience.

CNET: The rise and not-quite-fall of Pokemon Go

This odd little game, where you chase after animated monsters you view in meatspace through your phone's screen, has been downloaded more than 750 million times as of last year and has generated more than $1.2 billion in revenue. More to the point, however, is that it has exposed a vast range of the technology-using planet to the concept of augmented reality.

2017: Nintendo Switch

Nope, I'm not going to give the iPhone X the nod for 2017. Sure, it changed up the iPhone formula a bit, but the jury is still out whether it's a winner or a flop.

Read also: Pixelbook, Nintendo Switch, and electric cars in space

Instead, we're going to award 2017 to an unlikely player, Nintendo. Like Microsoft, Nintendo has shown us that it's possible for previous leaders who've lost their mojo to find their way back to the top. The Nintendo Switch is a surprising combination of home console and portable machine, with Nintendo's exceptional game design and the right price.

2018: Apple Watch Series 4

When Apple announced the Apple Watch Series 4, it not only created a compelling reason to buy into the Apple Watch ecosystem, it created a compelling reason to buy a watch, period. What sets the Series 4 watch apart from its predecessors -- and what makes it the technology that changed us for 2018 -- are the Series 4 health features.

Read also: Apple Watch Series 4 doubles down on digital health: Features, specs, prices

The Apple Watch has long included heart rate monitoring. The Series 4 introduced single-lead EKG. The fact that Apple got the go ahead to introduce this feature from the FDA is a first for a consumer device. Another stand-out feature is fall detection, which activates either manually or recommends itself to older users. For an aging, yet technically astute population, the Apple Watch Series 4 took wearables a big step forward not only for fans of the quantified self, but for those concerned about their health and wellbeing. 

Runners up: Fortnight (which came out in 2017 but exploded onto the mainstream in 2018). Also: AI-as-a-service (Amazon, Google, and Microsoft introduced cloud services which let nearly any developer build out AI solutions with a credit card instead of a research lab).


AR emoji

(Image: ZDNet)

2019 and beyond

We haven't showcased a lot of technology that's still got enormous potential, but hasn't yet rocked the entire world. Stay tuned for vastly improved drone technology, along with a fight over whether or not drones are intruding on our privacy. Look for VR and AR to take hold, as price, performance, and the ever-present nausea are conquered by developers. AI and intelligent assistants, along with commercial and personal IoT will be growing at a tremendous pace. Enterprise computing, the cloud, and the distributed office will be a trend that keeps on giving.

But there's also a dark side. Privacy will continue to be assaulted, both by criminals and our own governments. Hackers and identity thieves will be rampant. Social networks will sacrifice our safety for their own reasons, possibly changing the outcome of world governments. And the proliferation of real fake news, scandals around every corner, and politician on politician battles will keep us all cranky and stressed out.

Also: Why even the best free VPNs are not a risk worth taking

As you have seen, over the last 50 years, technology has empowered us, but it has also come with a price. As we look towards our next 50 years, we need to keep in mind both the benefits of rapidly improving and advancing technology as well as the increasingly troubling behaviors of those producing them, legislating their use, and using them.

Stay tuned to CNET and ZDNet. We'll be covering the world of technological change, every day, and in every way. It'll be a heck of a ride, but we'll be there, right along with you.

Go back to... the 2000s

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