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The 40+ best holiday TV deals

The holiday shopping season is in full-swing, and now is the time to find great deals on TVs from brands like Sony, LG, Samsung, TCL, and more at Amazon, Best Buy, Walmart, and other retailers.
Written by Taylor Clemons, Staff Writer

Black Friday and Cyber Monday are over, but there are still tons of TV deals to be found now that the holiday shopping season is in full-swing. If you're in the market for a new TV, it's one of the best times of the year to buy one. Whether you're looking to upgrade your home theater or gift a TV to someone on your list, we've got you covered: I've sorted through all of the TV deals on offer from Amazon, Best Buy, Walmart, and other retailers to help you find a great deal on a TV that perfectly fits your needs.

You'll find major discounts on OLED, QLED, and 8K models in a variety of sizes from Sony, Samsung, LG, and more during this holiday season -- including up to $5,000 off top-rated models that ZDNET's experts have reviewed. Read on for the best holiday TV deals available now.

Also: Best holiday deals: Amazon, Walmart, Best Buy, and more

Best holiday TV deals

Best holiday TV deals at Walmart

Best holiday TV deals at Amazon

Best holiday TV deals at Best Buy

Best holiday TV deals at B&H Photo

More holiday TV deals

  • Current price: $6,000 
  • Regular price: $7,000 

The Samsung QN900C is a great way to future-proof your home theater with its native 8K resolution. This gives you four times the resolution as a 4K model and 16 times that of a 1080p TV. You'll also get support for object tracking sound as well as Dolby Atmos, Alexa, and Hey Google voice controls built-in, and a preloaded suite of popular apps so you can start streaming right out of the box. 

  • Current price: $5998
  • Regular price: $7998

If you're looking for a truly impressive big-screen TV, you can save $3,000 on the 98-inch Samsung Q80C. It uses object tracking sound and Dolby Atmos to create 3D virtual surround sound that follows the on-screen action. 

  • Current price: $2,598 
  • Regular price: $4,798 

The Samsung QN90C is the brand's flagship QLED model, featuring Dolby Atmos and object tracking sound for a more immersive experience, as well as an updated Neo QLED panel for better color accuracy and a brighter image compared to previous models. You'll also get AMD FreeSync Premium Pro VRR support for console gaming, a 120Hz refresh rate, and access to free, live TV with the Samsung TV Plus app.

  • Current price: $7998
  • Regular price: $9998

The Sony X90L is an excellent choice for both brand loyalists and anyone looking for an impressive big-screen TV. It works with Dolby Atmos for virtual surround sound, while the adaptive calibrated mode automatically adjusts picture settings for the best viewing experience.

How did we choose these holiday deals?

ZDNET only writes about deals we want to buy -- devices and products we desire, need, or would recommend. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops. 

We also looked over customer reviews to find out what matters to real people who already own and use the deals we're recommending. Our recommendations may also be based on our own testing -- in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter. 

What is the best TV?

My choice for the best TV overall is the Samsung QN90C for its 120Hz refresh rate, object tracking sound and Dolby Atmos support, dedicated gaming hub, and wide range of screen sizes. The Neo QLED panel is capable of producing over 1 billion colors while 4K resolution enhances details for more lifelike images. You'll also get built-in voice controls with Alexa, Bixby, or Hey Google. 

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